Media Resource — AHPA staff act as spokespersons for the herbal and botanical products industry and AHPA maintains relationships with reporters and editors at national, international, and industry media. AHPA works to publicize the benefits of herbal products and correct inaccurate information published about this industry. AHPA's experts have been quoted in the New York Times, Washington Post, National Public Radio (NPR), Associated Press, Reuters, Los Angles Times, Time, Newsweek, U.S. News & World Report, and more.
Media Responses — AHPA continually monitors the media and scientific journals and responds when appropriate to correct innacurate information. AHPA’s letters to the editor have been published in national media outlets and in the Journal of the American Medical Association, the New England Journal of Medicine.
Public Relations — Through its advocacy, website, social media and other publications AHPA promotes herbal and botanical products industry. AHPA also participates in the annual HerbDay and supports the AHPA-ERB Foundation to promote the responsible use of herbs in a wide variety of products.
Market Intelligence — AHPA’s regular email Updates, Alerts and monthly newsletter, the AHPA Report, keep AHPA members informed about the latest legal, regulatory, science and media developments that impact their business.