Published: Wednesday, February 12, 2020
Event date: 3/25/2020 1:00 PM - 3:00 PM Export event
Date: March 25, 2020
Time: 1-3pm Eastern Time
The Federal Trade Commission (FTC) enforces against false, misleading, and deceptive advertising in any medium. For example, under these authorities, the agency requires that advertisers have adequate substantiation for their claims and provide appropriate disclosures. As technology has have changed how and where firms advertise products, the FTC has developed principles for applying its authorities to new media and marketing practices. Learn how testimonials and social media can trip you up if you are not paying attention to these principles, which govern not only FTC enforcement but also the approaches taken by state law enforcement agencies (e.g., attorneys general offices), Plaintiffs’ lawyers who seek to put your money in their pockets, self-regulatory bodies, and competitors challenging your marketing. Ignorance is no excuse, so why learn the hard way? To assist in complying with the law while maximizing effective marketing in the digital world, attend this webinar to learn the requirements and how to avoid the potholes of noncompliance. Join our panel that includes an industry attorney and scientist, who will address legal standards, today’s regulatory environment, and the lawsuit risks and liabilities marketers face if claims are not adequately substantiated. The panel will also include an FTC representative, who will provide the agency’s perspective, updates on recent enforcement actions, and a discussion of the level of substantiation respondents in those actions possessed or did not possess.
Click here (firstname.lastname@example.org) to submit questions BEFORE the webinar so presenters can address YOUR ISSUES during their presentation. A 20-30-minute Q&A session will follow the speaker presentations to answer specific questions submitted in advance.
Number of Seats:
2020 Annual Fund Sponsors
AHPA appreciates the support of its sponsors, but does not endorse, recommend, or provide a warranty for any sponsor company, its products or services. AHPA has no responsibility for any transaction entered into with any of these companies.