Vice President of Strategic Engagement
Sheldon C. Baker is vice president strategic engagement for AHPA. With more than 35 years of creative management experience, Sheldon Baker has developed and directed a wide-range of supplement industry corporate and product brand marketing programs, and celebrity promotion. As senior partner with the Baker Dillon Group, he has directed campaigns that have generated millions of dollars for agency clients. Launching the firm in 1986, he merged the agency with Karena Dillon, and formed Baker Dillon Group. Dillon will continue as the managing partner and president of the agency.
Under Baker’s direction, the agency received top marketing communications awards from the Los Angeles Marketing Association, San Francisco Press Club, Peninsula Press Club and San Francisco Bay Area Publicity Club. He is past president of the Consultants Association for the Natural Products Industry (CANI) and the San Francisco Bay Area Publicity Club, as well as vice president of the San Jose Advertising Club.
Baker holds a bachelors of arts degree in communications from Columbia College in Chicago, the premier marketing and arts educational institution in the U.S.
Baker’s primary responsibilities are maintaining and expanding AHPA’s membership, managing AHPA’s member meetings and educational activities, creating brand strategies to further promote AHPA and its work, and AHPA’s participation in herbal industry activities relevant to the membership.