Sustainability & Crafting Responsible "Green" Marketing
September 18, 2008
Here’s what the smart companies know: it’s lucrative to be sustainable. “Potentially the richest partnership in the history of capitalism,” that’s what Stonyfield Farm CEO Gary Hirshberg calls nature and business in Stirring It Up: How To Make Money and Save the World. “Waste not, want not,” right? But where do you start? And, if you’ve already “gone green,” how do you make sure you and nature are getting the best return on your investment? Here an expert panel including Aveda Vice President Earth & Community Care Chuck Bennett, United Plant Savers Executive Director Lynda LeMole and Frontier Natural Products Co-op Vice President Sustainability Kathy Larson will provide their practical wisdom and answer your questions about sustainability, the bottom line and how to walk the talk in a “greenwashed” world.
Course materials include:
- Audio file of the AHPA event
- An unedited transcript of the AHPA event
Member Price: $220.00
Non-Member Price: $520.00