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Published: Wednesday, August 22, 2018
Recorded: August 21, 2018
Duration: 2 hours
Members - $199
Non-Members - $399
The Federal Trade Commission (FTC) enforces against false, misleading and deceptive advertising and your claims can be considered misleading if they are not substantiated. Learn how testimonials and social media can trip you up if you are not paying attention to the principles established by the FTC.
These principles are followed by plaintiffs’ lawyers and state law enforcers who want your money in their pockets and competitors who will keep you honest. Ignorance is no excuse.
Why learn the hard way? Comply with the law while maximizing sales by attending this webinar to learn the requirements and how to avoid the potholes of noncompliance. A panel of industry lawyers and an FTC official will discuss legal standards, today’s regulatory environment and the lawsuit risks and liabilities marketers face if claims are not adequately supported. Our FTC representative will provide FTC’s perspective, recent enforcement actions, and the level of substantiation respondents in those actions possessed or did not possess.
A 20-30-minute Q&A session will follow the speaker presentations to answer specific questions. Attendees can submit their questions during the live event.