Claims substantiation webinar

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Claims substantiation webinar

Ensure supplement claims are truthful, legal, substantiated, and will help maximize your marketing

Published: Monday, July 30, 2018

Event date: 8/21/2018 1:00 PM - 3:00 PM Export event

 

 

Event Details

Date: August 21, 2018

Time: 1:00-3:00 PM EDT

Cost:
Members - $199
Non-Members - $399

Materials:
Webinar recording
Handouts
Presenter slides
Presenter biographies

The Federal Trade Commission (FTC) enforces against false, misleading and deceptive advertising and your claims can be considered misleading if they are not substantiated. Learn how testimonials and social media can trip you up if you are not paying attention to the principles established by the FTC. 

These principles are followed by plaintiffs’ lawyers and state law enforcers who want your money in their pockets and competitors who will keep you honest. Ignorance is no excuse. 

Why learn the hard way? Comply with the law while maximizing sales by attending this webinar to learn the requirements and how to avoid the potholes of noncompliance. A panel of industry lawyers and an FTC official will discuss legal standards, today’s regulatory environment and the lawsuit risks and liabilities marketers face if claims are not adequately supported. Our FTC representative will provide FTC’s perspective, recent enforcement actions, and the level of substantiation respondents in those actions possessed or did not possess.

Topics

  • Recent trends in claims substantiation regulation and enforcement by FTC
  • Claims lawsuits, liabilities and litigation
  • Social media pitfalls
  • How the level of required substantiation is dictated by the detail of the claim
  • How to establish a documented claim substantiation processes to ensure your claims are substantiated and reviewed BEFORE they are published. When in doubt, do you make it standard practice to run industry-unique claims by your counsel BEFORE they are published?

A 20-30-minute Q&A session will follow the speaker presentations to answer specific questions. Click here to submit questions ahead of the live webinar. Attendees can also submit their questions during the live event.

Presenters

  • Holly Bayne, Esq., Founder, Law Office of Bayne & Associates
  • Michelle Rusk, Attorney, Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission (FTC)
  • Anthony Young, Esq., Partner, Kleinfeld, Kaplan and Becker, LLP / AHPA General Counsel
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