Date: Tuesday, March 28
Time: 1:00-3:00 PM EDT
Members - $199
Non-Members - $399
The Federal Trade Commission (FTC) enforces against false, misleading and deceptive advertising. Claims can be misleading if they are not substantiated. Learn about how testimonials and social media can trip you up if you are not paying attention to the principles established by the FTC.
These principles are followed by plaintiffs' lawyers and state law enforcers who seek to put your money in their pockets and competitors who will keep you honest. Ignorance is no excuse. Why learn the hard way? To assist you in complying with the law while maximizing sales, attend this webinar to learn the requirements and how to avoid the potholes of noncompliance.
Join a panel of industry lawyers, as they address legal standards, today's regulatory environment and the lawsuit risks and liabilities marketers face if claims are not adequately supported. Our FTC representative will provide FTC's perspective, recent enforcement actions, and the level of substantiation respondents in those actions possessed or did not possess.
A 20-30-minute Q&A session will follow the speaker presentations and answers specific questions.
- Click here to submit questions BEFORE the webinar so presenters can address YOUR ISSUES during their presentation.
- Are you aware that the level of required substantiation is dictated by the detail of the claim that you make for your product?
- Do you have documented claim substantiation processes in place to ensure your claims are substantiated and reviewed BEFORE they are published? When in doubt, do you make it standard practice to run industry-unique claims by your counsel BEFORE they are published?
Richard Cleland, Assistant Director, Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission (FTC)
Anne V. Maher, Esq., Partner, Kleinfeld, Kaplan and Becker, LLP
Marc S. Ullman, Esq., Of Counsel, Rivkin Radler LLP
Anthony L. Young, Esq., Partner, Kleinfeld, Kaplan and Becker, LLP / AHPA General Counsel