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Published: Tuesday, March 28, 2017
Recorded: Tuesday, March 28
Duration: 2 hours
Members - $199
Non-Members - $399
The Federal Trade Commission (FTC) enforces against false, misleading and deceptive advertising. Claims can be misleading if they are not substantiated. Learn about how testimonials and social media can trip you up if you are not paying attention to the principles established by the FTC.
These principles are followed by plaintiffs' lawyers and state law enforcers who seek to put your money in their pockets and competitors who will keep you honest. Ignorance is no excuse. Why learn the hard way? To assist you in complying with the law while maximizing sales, attend this webinar to learn the requirements and how to avoid the potholes of noncompliance.
Hear from a panel of industry lawyers, as they address legal standards, today's regulatory environment and the lawsuit risks and liabilities marketers face if claims are not adequately supported. An FTC representative provides FTC's perspective, recent enforcement actions, and the level of substantiation respondents in those actions possessed or did not possess.
A 20-30-minute Q&A session follows the speaker presentations and answers specific questions.