Recorded: March 25, 2020
Duration: 2.5 hours
- Members - $199
- Non-Members - $399
The Federal Trade Commission (FTC) enforces against false, misleading, and deceptive advertising in any medium. For example, under these authorities, the agency requires that advertisers have adequate substantiation for their claims and provide appropriate disclosures.
As technology has have changed how and where firms advertise products, the FTC has developed principles for applying its authorities to new media and marketing practices.
Learn how testimonials and social media can trip you up if you are not paying attention to these principles, which govern not only FTC enforcement but also the approaches taken by state law enforcement agencies (e.g., attorneys general offices), plaintiffs’ lawyers who seek to put your money in their pockets, self-regulatory bodies, and competitors challenging your marketing. Ignorance is no excuse, so why learn the hard way?
To assist in complying with the law while maximizing effective marketing in the digital world, watch this webinar to learn the requirements and how to avoid the potholes of noncompliance. The panel includes an industry attorney and a scientist, who will address legal standards, today’s regulatory environment, and the lawsuit risks and liabilities marketers face if claims are not adequately substantiated. The panel also includes an FTC representative, who provides the agency’s perspective, updates on recent enforcement actions, and a discussion of the level of substantiation respondents in those actions possessed or did not possess.
A 20-30-minute Q&A session follows the speaker presentations to answer specific questions submitted by attendees.
- Are you aware that the level of required substantiation is dictated by the detail of the claim that you make for your product?
- Do you have documented claim substantiation processes in place to ensure your claims are substantiated and reviewed BEFORE they are published? When in doubt, do you make it standard practice to run claims by your counsel BEFORE they are published?
- Rich Cleland, Esq., Assistant Director, Division of Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission
- Douglas Kalman, Ph.D., R.D., FISSN, FACN, Vice President of Scientific Affairs, Nutrasource
- Will Woodlee, Esq., Partner, Kleinfeld, Kaplan and Becker, LLP / AHPA General Counsel
- Presenter slides
- Presenter biographies
- Labeling guidance
- Members: $199
- Non-Members: $399