AHPA Webinar: Laying a Foundation for Success on Amazon

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AHPA Webinar: Laying a Foundation for Success on Amazon

July 7, 2021 - 1 - 3pm EDT

Published: Tuesday, June 8, 2021

Event date: 7/7/2021 1:00 PM - 3:00 PM Export event

With Amazon leading the charge as the industry leader in e-commerce, your brand’s customers are likely on Amazon. So, if you’re bypassing the Amazon marketplace as a means of distribution, you’re not meeting your customers where they shop. For many dietary supplement companies, especially small businesses, navigating the Amazon marketplace hasn’t been an easy venture. From uncontrolled third-party sellers re-selling your products on Amazon with no obligation to follow the standards your brand is known for, to having to continuously compete with counterfeiters who sell unverified dietary supplements to shoppers, growing the value of your brand via the Amazon marketplace is a lofty and often unattainable goal for many companies.

Selling dietary supplements has become increasingly more difficult on the Amazon marketplace. Please join us for a webinar on July 7 for guidance on how to navigate your brands through, and maximize your potential on, the Amazon marketplace. Robert Principe of Netrush, an Amazon agency that provides services to companies that sell products via the Amazon marketplace, will discuss the latest insights on Amazon’s policies and best practices (and practices to avoid) for successfully leveraging the marketplace platform. Shawn Fenton, a global ecommerce strategist with Natural Factors Nutritional Products, will provide perspective on how his company has successfully navigated Amazon, including by implementing an OmniChannel approach, while protecting the company’s brand and adapting to evolving Amazon policies. AHPA General Counsel Will Woodlee will discuss recent changes to Amazon’s dietary supplement policies, and their intersection with federal regulatory requirements.

If you’re struggling with your online presence, you don’t want to miss this webinar.

Click here to submit questions BEFORE the webinar so presenters can address YOUR ISSUES during their presentation. A Q&A session will follow the speaker presentations to provide the speakers an opportunity to answer specific questions submitted in advance.


  • Shawn Fenton, Global Ecommerce Strategist, Natural Factors Nutritional Products Inc.
  • Robert Principe, Director of Business Development, Netrush
  • Will Woodlee, Esq., Partner, Kleinfeld, Kaplan & Becker, LLP & AHPA General Counsel


  • Presenter slides
  • Presenter biographies


  • Members: $199
  • Non-Members: $399