AHPA’s 40th anniversary celebrations continue with our showcase of the fourth of many beloved herbs at the heart of our robust industry and vibrant community.
No. 4: Aloe Vera
Aloe vera is a succulent plant with a long history of traditional medicinal use worldwide. Ethnobotanical literature documents its use across numerous diverse cultures for a variety of both topical and internal uses.
Today, it is widely cultivated in many tropical and sub-tropical countries and aloe vera ingredients are featured in numerous types of consumer products.
Easy to grow as a houseplant, many consumers are acquainted with aloe vera’s use as a living first aid kit, using the inner leaf gel directly from the plant to sooth minor burns and cuts.
These soothing properties are what makes aloe vera such a successful and long-established ingredient in both topical formulations like after sun products and dietary supplements and drinks that support digestive health and a healthy immune system.
When choosing an aloe vera product, consumers can look for the IASC seal to ensure the quality of the aloe they buy!
Learn more at IASC.ORG.
Share the Love
Do you want to celebrate an herb you love with AHPA’s 40 Herbs We Love campaign for AHPA’s 40th anniversary? Contact Amber Bennett to learn more about sponsoring your favorite herb!
More Ways to Celebrate
In addition to AHPA’s 40 Herbs We Love, there are more fun and exciting ways to get involved with AHPA’s 40th anniversary celebration.
- Share your photos from the 80s! Pay homage to the 1980s (the decade AHPA was founded) by submitting photos of yourself and/or friends and colleagues in the herbal industry. The photos will be shared in the AHPA Report and on social media for members and followers to guess who is in the photo!
- Author a 40th anniversary letter or guest article for the AHPA Report! Share a favorite memory or lesson learned, comment on a historical or present issue, or address AHPA members and friends of the herbal and natural products industry with your own 40th anniversary message in the monthly AHPA Report.
- Join us for the 40th anniversary Founders Series fireside chats! Gather (virtually) with fellow AHPA founders and friends for a pre-recorded fireside chat to discuss topics celebrating AHPA history, achievements, and what sets us apart in the herbal community. Videos will be available to watch on-demand and shared in AHPA Updates, the AHPA Report, and on social media.
Click here to download more information on all the ways you can join us to celebrate 40 years of AHPA, and contact Melissa Do with any questions and to get started.