AHPA advocates the U.S. Congress; state governments; FDA; FTC; USDA; FWS; NIH; NCCIH; U.S. Pharmacopeia and others for effective laws and regulations that promote the responsible commerce of herbal products.


AHPA informs members and the industry about news and issues through daily email alerts and a monthly newsletter. AHPA also promotes the benefits of herbs to mainstream and industry media as well as scientific journals.


AHPA regularly produces in-person and online educational events featuring industry-leading experts discussing regulatory and technical issues that impact the herbal product industry. 

Resource Library

AHPA provides Guidance Documents, Policies, Trade Requirement, and Reference Materials to help members comply with the herbal industry laws and regulations.

Latest News

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    At this time, multi-vitamin products appear to be low priorities for policy enforcement April 18, 2024 On April 2, Amazon announced policy changes that now require additional third-party verification of dietary supplement products. While the policy as written applies to all dietary supplements, Amazon has specified that, at this time, the new policy applies to sexual enhancement, weight management, and sports nutrition/body building dietary supplement products. In a webinar hosted on April 17 to address questions about the new policy, Amazon stated in both the presentation and accompanying handout that sexual enhancement, weight management, and sports nutrition/body building dietary supplements sold via the platform to U.S. customers specifically require direct verification from approved third-party Testing, Inspection, and Certification (TIC) organizations that the products comply with Amazon's policy. Some dietary supplement products requiring action to meet the new policy have already been flagged for sellers. In conversations with individuals informed on the matter, the American Herbal Products Association (AHPA) has learned that Amazon expects to begin applying and enforcing this new policy within 90 days of its announcement (i.e., no later than July 1). In the webinar, Amazon also confirmed that compliance documents – such as reports of test results, Certificates of Analysis (CoAs), and Good Manufacturing Practices (GMP) certificates – will not be accepted from sellers or other labs. Rather, Amazon indicated that the company must receive these documents directly from one of the third-party TIC organizations that Amazon has engaged for testing. The TIC organizations currently engaged by Amazon for this purpose are Eurofins, UL Solutions, and NSF International. Companies that have current reports of test results from ISO 17025 certified labs may provide this documentation to the third-party TIC organization that they are working with to document compliance. Based on Amazon's prioritization of sexual enhancement, weight management, and sports nutrition/body building dietary supplements as well as discussions with AHPA members, multi-vitamin products appear to be low priorities for policy enforcement. Amazon has acknowledged that there may be exceptions to the new policy and has an appeal process in place for sellers who believe that their products do not require testing verification. AHPA will continue to engage with Amazon on dietary supplement matters as part of our work to ensure consumer access to safe, high quality dietary supplements and support a robust marketplace for these sought-after products. AHPA members are invited to contact Michael McGuffin ( and Robert Marriott ( directly with questions or concerns about Amazon's dietary supplement policy.

    • Thursday, April 18, 2024
    • | Posted by AHPA
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    April 16, 2024 In a bulletin distributed last week, National Institutes of Health (NIH) Office of Dietary Supplements (ODS) Director Stefan M. Pasiakos, Ph.D., announced three new funding opportunities with the NIH Consortium for Advancing Research on Botanical and Other Natural Products (CARBON) Program in partnership with the National Center for Complementary and Integrative Health (NCCIH) and the National Institute of Drug Abuse: Botanical Dietary Supplements Translational Research Teams A Notice of Funding Opportunity (NOFO) for a component of the 2025-2029 NIH CARBON Program to support trans-disciplinary, translational research on chemically complex botanical products or natural products traditionally used as dietary components, with a single receipt date of July 8, 2024. Technical Assistance Webinar for RFA-OD-24-014 - “Botanical Dietary Supplements Translational Research Teams on May 7, 2024. Leveraging Data at Scale to Understand Natural Product Impacts on Whole Person Health A Notice of Funding Opportunity (NOFO) for a component of the 2025-2029 NIH CARBON Program to support development of computational tools to analyze data sets related to natural products in relation to biological activity and role in the context of whole person health research, with a single receipt date of June 28, 2024. Technical Assistance Webinar for RFA-AT-24-008 “Leveraging Data at Scale to Understand Natural Product Impacts on Whole Person Health (R01 Clinical Trial Not Allowed)”  on April 30, 2024. Limited Competition: Research Resource for Natural Product Nuclear Magnetic Resonance Data A limited competition Notice of Funding Opportunity (NOFO) for a component of the 2025-2029 NIH CARBON Program to promote the sustainability, scaling and wider community inclusiveness of the established NMR research resource, with a single receipt date of July 8, 2024. “These funding opportunities will continue to advance our understanding of the mechanisms of action, bioavailability, and optimal product chemistry of promising botanical dietary supplements,” stated Dr. Pasiakos in his Director's Message. “Most importantly, they will identify objective outcomes relevant to studying human health. They will also support the expansion of a nuclear magnetic resonance database for natural products and the development of computational tools to help scientists use the database and drive natural product research forward.” Developed by NIH in partnership with NCCIH in 1999, CARBON supports numerous Botanical Dietary Supplement Research Centers and research projects at those centers with a focus on both characterizing botanical dietary supplements and evaluating their health effects. To learn more about the CARBON Program and the recent funding opportunities, visit the CARBON Program webpage on the ODS website.

    • Tuesday, April 16, 2024
    • | Posted by AHPA
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    April 11, 2024 From left: Ed Fletcher (Native Botanicals, Inc.), Holly Chittum (AHPA), John Munsell (Virginia Tech), Steven Yeager (Mountain Rose Herbs), and Nate Brennan (Pacific Botanicals)   American Herbal Products Association (AHPA) Project Scientist Holly Chittum recently attended the 2024 Gather to Grow Forest Farming Conference hosted by the Appalachian Beginning Forest Farmer Coalition (ABFFC). The event was held March 22-24 in Roanoke, VA and featured learning, networking, and strategic planning programs that will shape the future of forest farming of woodland crops such as botanicals, mushrooms, and decorative products in Appalachia and beyond.   ABFFC is a network of forest farmers, forestland owners, universities, and governmental and non-governmental organizations lead by John Munsell (Virginia Tech) that share a common goal of improving agroforestry production opportunities and farming capabilities among forest farmers. More information about coalition partners and members can be found here.   Attending AHPA members – including Ed Fletcher (Native Botanicals, Inc.), Steven Yeager (Mountain Rose Herbs), and Nate Brennan (Pacific Botanicals) – met with raw materials producers, attended sessions, and participated in a panel on post-harvest handling and value addition. In addition to the members pictured, Lauren Nichols (WishGarden Herbs) and Susan Leopold (United Plant Savers) also attended the conference. Holly Chittum is a founding partner and previous project co-director of ABFFC.

    • Thursday, April 11, 2024
    • | Posted by AHPA
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    April 9, 2024 Amazon recently announced and has begun to apply a new policy requiring additional third-party verification of dietary supplement products. With this announcement, the company has split its preexisting dietary supplements policy into two policies, the first covering dietary supplements generally and the second covering dietary supplement finished product certificates of analysis (CoAs) specifically.   Previously, companies were required to submit accredited third-party certification of compliance with good manufacturing practices, and they could generally submit finished product CoAs issued by an in-house laboratory. The new CoA policy does not include references to in-house laboratories, indicating that Amazon now requires a third party to provide CoAs.   Further, finished product testing requirements now explicitly state that third-party verification is required to confirm that products are within dietary ingredient labeling tolerances defined in federal regulation. They also require verification that finished dietary supplements do not contain contaminants such as heavy metals and pesticide residues in accordance with NSF/ANSI or USP requirements.   Additionally, CoAs for sexual enhancement, weight loss/management, and sports nutrition dietary supplements must include testing for a set of compounds that are outlined in NSF/ANSI 173-2024. The policy had previously included a defined list of adulterant substances that were part of required testing for such products.   Evidence of product enrollment or participation in NSF/ANSI 173 or 229 certification, renewed annually, will meet the requirements of the new policy.   Amazon will be hosting a webinar on April 17 at 11am PT (2pm ET) to answer questions about the new policy. Members with interest can register for the webinar here.

    • Tuesday, April 9, 2024
    • | Posted by AHPA
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