AHPA advocates the U.S. Congress; state governments; FDA; FTC; USDA; FWS; NIH; NCCIH; U.S. Pharmacopeia and others for effective laws and regulations that promote the responsible commerce of herbal products.


AHPA informs members and the industry about news and issues through daily email alerts and a monthly newsletter. AHPA also promotes the benefits of herbs to mainstream and industry media as well as scientific journals.


AHPA regularly produces in-person and online educational events featuring industry-leading experts discussing regulatory and technical issues that impact the herbal product industry. 

Resource Library

AHPA provides Guidance Documents, Policies, Trade Requirement, and Reference Materials to help members comply with the herbal industry laws and regulations.

Latest News

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    Share herbal history with the click of a button at the top of every entry! September 28, 2023 In an effort to preserve and share the fascinating histories of medicinal plants and herbs that have been used around the world for ages, the AHPA Foundation for Education and Research on Botanicals (AHPA-ERB Foundation) is honored to partner with Alain Touwaide, Ph.D., and Emanuela Appetiti of the Institute for the Preservation of Medical Traditions to tell the stories of Herbs in History. Our first year of herbal history lessons is complete with a deep dive into hops and grapevine. Preview the entries below and visit Herbs in History online to read more.   Hops (Humulus lupulus L.) Only Beer? Hops (Humulus lupulus L., Cannabaceae), with its flowers in cone-like catkins that give its bitter flavor to beer, almost automatically evokes the large copper tanks of breweries, the great variety of beers, from both the U.S.A. and Europe, the National Football League and its final, and also a friendliness that might be characteristic of beer. Is it only this? Or is there more? Now and in the past? | Read more...   Grapevine (Vitis vinifera L.) The Most Noble Plant In medicinal plants and materia medica, the title of Most Noble Plant should probably be conferred on Vitis spp. (Vitacease). It has a pedigree that very few plants—if any—can claim. Known from the most ancient traces of human activity in the Trans-Caucasian region and probably even before, it accompanied humankind through its history and the centuries, be it as a plant (grape) or as its most elaborated derivative (wine). Its history is increasingly better known, particularly in recent years, with the unprecedented development of under-water archaeology and, more recently, of ancient DNA identification. | Read more...   About the Project Herbs in History is made possible by funding from the AHPA-ERB Foundation, as part of the nonprofit foundation's mission promote education and research on medicinal, therapeutic, and health-promoting herbs. Tune in monthly for thoughtfully detailed historical accounts of herbs you know and love, and learn more about the origins of medicinal plants that have stood the test of time.

    • Thursday, September 28, 2023
    • | Posted by AHPA
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    Dietary supplements should be able to communicate their beneficial role in healthy diets September 27, 2023 The American Herbal Products Association (AHPA) has submitted comments to the U.S. Food and Drug Administration (FDA) on a draft guidance that recommends standards for the use of “dietary guidance statements” in food labeling. FDA had previously issued an advance notice of proposed rulemaking on this matter in 2003, but this class of statements and the circumstances of their use had not been fully defined. As defined in the draft guidance, dietary guidance statements are voluntary statements that “represent or suggest that a food or a food group may contribute to or help maintain a nutritious dietary pattern” and are based in the recommendations of an expert “consensus report.” Dietary guidance statements are distinct from other food labeling claims, such as nutrient content claims. Examples of such statements include “focus on whole fruit” and “use vegetable oils instead of solid fats when cooking.” “AHPA's comments on this guidance are a continuation of our work on nutrition labeling regulation, particularly the recent ‘healthy' proposed rule,” said Robert Marriott, AHPA Director of Regulatory Affairs. “The public should have every opportunity to learn about the role that herbal products play in a healthy and nutritious diet.” Alternate “consensus report” sources for dietary guidance statements Among other elements, AHPA requested that FDA provide examples of a range of expert consensus reports that could be used to justify dietary guidance statements, including consensus reports from outside the federal government. At present, the draft guidance exclusively relies upon the USDA Dietary Guidelines 2020-2025 (the “Dietary Guidelines”) in describing all of its recommendations and standards. Dietary supplements should be able to bear dietary guidance statements The draft guidance recommends that industry not use dietary guidance statements on dietary supplements, relying on a statement in one part of the Dietary Guidelines. Noting that the Dietary Guidelines refer to the necessity of dietary supplements in healthy diets in multiple locations, AHPA argues that the draft guidance's opposition was contrary to its stated public health goals. Longstanding monitoring and advocacy AHPA has closely followed FDA's positions on nutrition labeling as they have developed over the years, and will continue to engage with the agency on matters affecting the dietary supplements and natural products industries.

    • Wednesday, September 27, 2023
    • | Posted by AHPA
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    The notice, issued in April to nearly 700 companies, has no legal effect September 22, 2023 In a recently submitted Citizen Petition, the American Herbal Products Association (AHPA) -- together with the Consumer Healthcare Products Association (CHPA), Food Industry Association (FMI), Natural Products Association (NPA), Personal Care Products Council (PCPC), and United Natural Products Alliance (UNPA) -- requested that the Federal Trade Commission (FTC) withdraw the mass-mailed notices of penalty offenses issued in April to nearly 700 companies, most of which are in the dietary supplement and natural products industries. Ostensibly, FTC issued the notices to remind marketers to “avoid deceiving consumers with advertisements that make product claims that cannot be backed up or substantiated.” However, in the Citizen Petition jointly submitted on Sept. 15, AHPA and the co-petitioning trade groups contended that the notice should be withdrawn for three reasons:   First, the notices attempt to impose a substantiation standard that is prohibited by the Dietary Supplement Health and Education Act (DSHEA) and is otherwise inconsistent with prior guidance from FTC; Second, the notice fails to establish any recipient company's “actual knowledge” of unlawful conduct, which is necessary for FTC to seek civil penalties; and Lastly, enforcing the vague notices would violate due process because they fail to provide any company with fair notice of what is prohibited.   “The FTC's mass-mailed notices of penalty offenses had no legal effect, but they spread uncertainty among and about the responsible dietary supplement companies that received them,” explained AHPA President Michael McGuffin. “We urge the FTC to immediately withdraw the notices because they attempt to impose a claim substantiation standard that conflicts with established law and that may not (in the words of none other than FDA) prove ‘possible, practical, or ethical' for our class of goods.” “Further, the notices purport to facilitate the future imposition of civil penalties against the recipients in a manner clearly and repeatedly foreclosed by controlling court decisions,” continued McGuffin. “Taking the legally required action we have requested would remove the shadow that the notices have cast over the compliant dietary supplement industry that AHPA represents.”

    • Friday, September 22, 2023
    • | Posted by AHPA
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    September 12, 2023   As part of the American Herbal Products Association's (AHPA's) work to advance analytical science in the dietary supplement and natural products industries, AHPA Chief Science Officer Holly E. Johnson, Ph.D., presented at AOAC International's 137th Annual Meeting, August 25-30, in New Orleans, LA. The longstanding event brings together government, industry, and academia for professional development, networking, and collaboration in methods-based science. Joining Darryl Sullivan (Eurofins) as moderator, Dr. Johnson kicked off the AOAC Botanical Ingredients & Dietary Supplement Integrity (BIDSI) program session at the annual meeting with a look at the historical use of mushrooms and the emerging popularity of functional fungi and mushroom derived products. This context set the stage for discussion of the analytical challenges that accompany the growing popularity of mushrooms.   In a session exploring the increased interest in and attention to Psilocybe mushrooms, Dr. Johnson presented on the therapeutic potential and evolving regulatory landscape for psilocybin mushroom derived products. AHPA founded its Psychedelic Plants & Fungi Committee in 2022 to address issues related to the safe use and responsible commerce of lawfully marketed products derived from psychedelic plants and fungi.   “I was thrilled to return to the AOAC Annual Meeting to collaborate with my scientific colleagues and contribute to timely discussions on functional fungi and mushrooms,” said Dr. Johnson, who presented alongside and met with many AHPA members throughout the week, as pictured below.   Herbalife   Eurofins   Waters and Eurofins   NOW Foods and ChromaDex   Panel on psychedelic mushrooms   In addition to presenting at the annual and mid-year meetings, Dr. Johnson also serves as chair/member of numerous AOAC working groups and expert review panels. AHPA's engagement with AOAC ensures that the association contributes to and stays informed of the latest scientific developments relevant to dietary supplements and other natural products.

    • Tuesday, September 12, 2023
    • | Posted by AHPA
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