Mission & Vision
The American Herbal Products Association (AHPA) is the national trade association and voice of the herbal products industry. Founded in 1982, AHPA's mission is to promote the responsible and sustainable commerce of herbal products to ensure that consumers have informed access to a wide variety of safe herbal goods. AHPA’s vision is for high quality herbal products to be readily accessible to and broadly used by consumers.
The American Herbal Products Association promotes the responsible commerce of herbal products. AHPA has adopted numerous policies in support of this mission through a process that includes significant input from AHPA members. These policies represent meaningful self-regulation for the herbal products industry.
AHPA has particular expertise on the history, science, and regulation of botanicals while its work also has significant influence on non-herbal dietary supplements. Similarly, AHPA expends its resources on issues in the U.S. marketplace and in the international arena, wherever member interests are served.
AHPA is comprised of more than 350 domestic and international companies conducting business as growers, processors, manufacturers, and marketers of herbs and herbal products. AHPA members’ herbal products are in tea, beverage, dietary supplement, sports nutrition, personal care, pet and other product categories. AHPA membership also includes individuals, companies and organizations who serve the industry, including consultants, attorneys, media, researchers, educators, and medical professionals.