AHPA’s 40 Herbs We Love – No. 20: White Mulberry Leaf (with love from Phynova)

September 6, 2022

AHPA's 40th anniversary celebrations continue with our showcase of the twentieth of many beloved herbs at the heart of our robust industry and vibrant community.

No. 20: White Mulberry Leaf (Morus alba)

White mulberry leaves (Morus alba) have an ancient history of use in Traditional Chinese Medicine as early as A.D. 659. White mulberry leaves have been valued for centuries for their health benefits and in particular for their blood sugar balancing properties.

Phynova, founded in Oxford, invested more than a decade in establishing rigorous safety, toxicity, and human clinical evidence in support of Reducose®, our patented and concentrated water extract of white mulberry leaves.

Our clinical studies show that Reducose® supports healthy blood sugar by inhibiting enzymes that break down sucrose and other carbohydrates from our foods, into glucose. This elegant mode-of-action reduces post-meal blood sugar and insulin excursions by up to 40% and improves the time consumers spend in the healthy blood sugar range.

Turn fast sugars and carbs into slow ones with Reducose® and take back control of your blood sugar!

Learn more at

Share the Love
Do you want to celebrate an herb you love with AHPA's 40 Herbs We Love campaign for AHPA's 40th anniversary? Contact Amber Bennett to learn more about sponsoring your favorite herb!

More Ways to Celebrate
In addition to AHPA's 40 Herbs We Love, there are more fun and exciting ways to get involved with AHPA's 40th anniversary celebration.

You can:

  • Share your photos from the 80s! Pay homage to the 1980s (the decade AHPA was founded) by submitting photos of yourself and/or friends and colleagues in the herbal industry. The photos will be shared in the AHPA Report and on social media for members and followers to guess who is in the photo!

  • Author a 40th anniversary letter or guest article for the AHPA Report! Share a favorite memory or lesson learned, comment on a historical or present issue, or address AHPA members and friends of the herbal and natural products industry with your own 40th anniversary message in the monthly AHPA Report.

  • Join us for the 40th anniversary Founders Series fireside chats! Gather (virtually) with fellow AHPA founders and friends for a pre-recorded fireside chat to discuss topics celebrating AHPA history, achievements, and what sets us apart in the herbal community. Videos will be available to watch on-demand and shared in AHPA Updates, the AHPA Report, and on social media.

Click here to download more information on all the ways you can join us to celebrate 40 years of AHPA, and contact Melissa Do with any questions and to get started.




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