California passes muscle/weight dietary supplement age restriction law

• By: AHPA
• On: 09/29/2026 17:25:00
• In: Regulation / Legislation

September 29, 2026

The Governor of California has signed Assembly Bill 2030, an age restriction bill targeting a loosely defined category of active nutrition dietary supplements.

Under the new law, dietary supplements “labeled, marketed, or otherwise represented” for weight loss or musclebuilding cannot be sold to those under 18 beginning January 1, 2027. Delivery sellers of covered products must either (i) age-verify purchasers via one or more third-party databases regularly used for age and identity verification purposes or (ii) ship covered products to the consumer using a delivery method requiring an adult to sign for the shipment and present government-issued photo identification demonstrating that the recipient is 18 or over. Retail sellers must perform a similar ID check.

Like a similar 2024 New York law, AB 2030 lacks a clear scope of coverage, with language that suggests retail placement, ingredients, or third-party statements could subject a product to age restrictions. Unlike the New York law, no exception exists in AB 2030 for protein products, and enforcement action may be taken by a wide range of public attorneys.

The American Herbal Products Association (AHPA) has held a longstanding position of opposition to state-level, category-specific restriction bills, and AHPA coordinates industry responses to age restriction bills like AB 2030 through the Dietary Supplement Access Coalition.

“Lacking any scientific justification, AB 2030 casts a shadow over safe, beneficial products,” said AHPA Vice President of Regulatory & Government Affairs Robert Marriott. “AHPA and the aligned trade will consider all available legislative, administrative, and legal options to address the many problems this law creates.”