AHPA’s 40 Herbs We Love – No.2: Pomegranate (with love from Verdure Sciences)

February 28, 2022

AHPA's 40th anniversary celebrations continue with our showcase of the second of many beloved herbs at the heart of our robust industry and vibrant community.

No. 2: Pomegranate (Punica granatum)

The health benefits of pomegranate have long been associated with the high content of antioxidant polyphenols, in particular ellagitannins such as punicalagins and their gut-derived metabolites, urolithins.

Antioxidants don't just benefit one part of the body or one system; research supports the multi-prong benefits of ellagitannins. Pomegranate has been shown to promote a wide variety of tangible antioxidative health benefits from healthy aging to gut and digestive support, beauty from within, cardiovascular and metabolic health, oral health, and women's nutrition.

Consumer demand for adaptive, multi-prong offerings backed by traceable, transparent, and sustainable solutions has soared. Put transparency to the test with Verdure Sciences' patented, proprietary, and proven pomegranate: Pomella® extract. Celebrate 25 years with your partner in plant-based ingredient solutions!



Share the Love

Do you want to celebrate an herb you love with AHPA's 40 Herbs We Love campaign for AHPA's 40th anniversary? Contact Amber Bennett to learn more about sponsoring your favorite herb!

More Ways to Celebrate

In addition to AHPA's 40 Herbs We Love, there are more fun and exciting ways to get involved with AHPA's 40th anniversary celebration.
You can:

  • Share your photos from the 80s! Pay homage to the 1980s (the decade AHPA was founded) by submitting photos of yourself and/or friends and colleagues in the herbal industry. The photos will be shared in the AHPA Report and on social media for members and followers to guess who is in the photo!

  • Author a 40th anniversary letter or guest article for the AHPA Report! Share a favorite memory or lesson learned, comment on a historical or present issue, or address AHPA members and friends of the herbal and natural products industry with your own 40th anniversary message in the monthly AHPA Report.

  • Join us for the 40th anniversary Founders Series fireside chats! Gather (virtually) with fellow AHPA founders and friends for a pre-recorded fireside chat to discuss topics celebrating AHPA history, achievements, and what sets us apart in the herbal community. Videos will be available to watch on-demand and shared in AHPA Updates, the AHPA Report, and on social media.

Click here to download more information on all the ways you can join us to celebrate 40 years of AHPA, and contact Melissa Do with any questions and to get started.




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