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AHPA announces selection of Graham Rigby as new President & CEO
March 4, 2025
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Today at the annual member meeting of the association, the American Herbal Products Association (AHPA) Board of Trustees announced the selection of Graham Rigby as the new President & CEO of AHPA. The decision came with longtime leader Michael McGuffin's full participation and blessing, as he participated in the executive search process prior to his passing. McGuffin's confidence in Rigby's leadership ensures a continuity of vision for AHPA and its members.
A seasoned executive with over two decades of experience in the natural products industry, Rigby brings a wealth of expertise in strategic leadership, organizational management, and advocacy. With more than a decade of service on AHPA's Board of Trustees – including as Board Chair and, most recently, Chair of the Finance & Governance Committee – he has proven himself a steadfast advocate for the herbal and dietary supplement industry, championing quality, safety, and responsible regulation.
“We are honored to welcome Graham as AHPA's next President & CEO,” said Kristina Tucker, Chair of the AHPA Board of Trustees. “His deep industry knowledge, passion for herbal products, and strong leadership experience make him the right person to continue building on Michael's legacy and guiding AHPA into the future.”
Throughout his career, Rigby has held executive leadership roles at Care/of (Bayer AG), Organic India, and New Chapter (Procter & Gamble), where he led innovation, regulatory strategy, quality compliance, and business development programs. Most recently, he served as Head of Innovation & Partner Success at IngredientAI, a generative AI startup focused on the nutraceutical industry. His commitment to industry growth, scientific advancement, and member-driven initiatives aligns seamlessly with AHPA's mission.
“I am honored to step into this role and serve AHPA's members,” said Rigby. “Michael McGuffin's leadership shaped this organization and the industry in profound ways, and I am committed to carrying forward his vision: supporting our members, advocating for appropriate regulatory policies that promote the responsible and sustainable commerce of herbs and herbal products, and ensuring the continued growth and integrity of the natural products community.”
AHPA will share further details about Rigby's transition into his new role in the coming weeks. In the meantime, Jane Wilson will continue to serve as Interim Executive Director.
