Prominent role for herbs, supplements in new Dietary Guidelines

• By: AHPA
• On: 01/12/2026 00:05:57
• In: Regulation / Legislation

January 12, 2026

The Department of Health and Human Services (HHS) and Department of Agriculture (USDA) have issued the much-anticipated 2025-2030 Dietary Guidelines for Americans. In a major departure from previous editions, the guidelines have been shortened by more than 90% and streamlined to provide broad information intended to be directly accessible to American consumers.

Notwithstanding this simplification, the new guidelines prominently mention the use of herbs as a flavor enhancer for proteins, fruits, and vegetables, and recognize that members of many special populations may need dietary supplements to meet their nutritional needs.

"We're thrilled that the guidelines acknowledge the vital role of herbs and dietary supplements in a healthy diet," said Graham Rigby, President & CEO of the American Herbal Products Association (AHPA). "AHPA will continue its outreach to ensure herbs and herbal products are recognized and appreciated for the benefits they bring to all Americans."